Because telenovelas have been shown to have a didactic effect on the viewing audience, the investigation at hand not only analyzes the representation of these women and their eventual taming but also considers the potential impact of such portrayals on the viewing audience. The “wild woman” of these telenovelas initially pushes the boundaries of gender roles, but before the final chapter, romantic love and motherhood tame her. One aspect of this rejection is seen in the treatment of women who do not conform to traditional, that is, Marianist, standards of womanhood. A genre within the genre of Mexican telenovelas is the rurally set production that establishes a feudal-like context for characters whose attitudes and behaviors are anachronistic and might best be described as a rejection of modernity.
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